Alexander Krist GmbH & Co. KG, Germany
corporate design, logo & signet design, costume design, claim
AGENCY / PRODUCTION
A comprehensive corporate design was developed for the well-known magician, illusionist and entertainer ALEXANDER KRIST. In a successful combination of Victorian aesthetics and comic-like impression, the tradition of the art of magic as well as the particularly humorous character of the artist were translated into a unique visual and design language, which was transferred to all elements of visual communication. The special overall design concept was complemented by a new typographic logo and a spiral-shaped signet, as a symbol for illusion, and succinctly summarized under the newly developed claim 'Magie der Phantasie'.