Alrai TV, Kuwait
AGENCY / PRODUCTION
A concept for the redesign of the on-air design was developed for the Kuwaiti TV station Alrai TV. Various aspects of Arab culture, such as architecture and design, but also fairy tales and natural phenomena were combined in a visual concept that seems to dissolve the laws of physics and reveals a boundless world.
Well-known regional buildings and typically Arabic, modern, sweeping forms serve as the basis for an imaginative design language that is intended to appeal to a market characterized by cultural and design features as well as high quality standards.