FLAYR GmbH, Germany
corporate design, logo & signet design, copywriting
AGENCY / PRODUCTION
For the new creative agency FLAYR, a comprehensive corporate design was developed that succinctly sums up the agency's philosophy. The claim was a sympathetic, unpretentious appearance, to be 'different' than usual agencies, without losing professionalism and seriousness. With a combination of appealing typography, reduced black and white, as well as deliberately disturbing graphic elements and scribbles that embody authenticity and self-irony, a unique visual appearance was created, which is crowned by a striking signet that perfectly unites the claim of inequality and the initial of the agency name.