HUGO BOSS Winter '23

CLIENT  
HUGO BOSS AG, Germany

SERVICE
visual concept

AGENCY
Südlich-t

PROJECT INFO
For the presentation of the new winter collection by HUGO BOSS, a visual concept was developed that shows the growing importance of the digital world for the company and forms the design basis for the presentation stage of the presenters. Accordingly, they move in an abstract 3D world of HUGO BOSS branding elements, scaled products and detailed visualizations that offer a preview of the possibilities of the Metaverse and related digital platforms. Through a CI-compliant but technically progressive staging with a dynamic and enriching connection to the virtual world, and thus expresses the vision of HUGO BOSS to become the world's leading technology-driven fashion platform.