CLIENT
MERCEDES-BENZ AG, Germany
SERVICE
Visual concept, graphic design
AGENCY
Südlich-t
PROJECT INFO
A visual UI/UX concept was developed for the German premium car manufacturer MERCEDES-BENZ to visualize a number of start animations. In a mixture of head-up display and floating interface, innovative 3D graphics were combined with classic elements from the MERCEDES-BENZ design language. The visual concept was intended to provide an outlook on possible future design directions and form the visual background for various animations, which were also developed as part of the concept.