Q_PERIOR MINDFUL Q

CLIENT  
Q_PERIOR AG, Germany

SERVICE
brand design, logo, signet

AGENCY / PRODUCTION
Südlich-t

PROJECT INFO
A brand design was developed for the 'Mindful-Q' mindfulness workshops in the portfolio of Q_PERIOR, an internationally active management consultancy with a focus on management and IT consulting. The appearance should take into account the established corporate design of Q_PERIOR, but still have a clear and independent character with reference to the topics of spirituality and mindfulness. The new figurative mark, with its reference to Zen stone figures, clearly conveys the theme at first glance through its concise symbolism and can be easily transferred across all channels to the company's entire visual communication, from print to app, thanks to its clear and reduced design.