Zweifel Pomy-Chips AG, Switzerland
TVC tag-on concept
AGENCY / PRODUCTION
For the presentation of the new product variants of the KEZZ kettle chips from the Swiss manufacturer ZWEIFEL, the concept for a tag-on to the established 'Homo Cnusperus' TV commercial was developed. For this purpose, the storyline of the TVC was continued in the well-known prehistoric scene and extended by a simple humorous scene. In the tag-on, the familiar 'bludgeoning' scene is repeated, but this time executed on a stone boulder, exposing a 'fossilized' KEZZ chip bag encased in the boulder. After the package is freed from the layers of rock, the other product variants appear behind it and line up next to each other for the final pack shot.