FILIORUM CI

CLIENT  
Bavarian Center for Mental Health of Children and Adolescents, Germany

SERVICE
Naming, brand design, logo & signet design, interior design concept

AGENCY / PRODUCTION
HOCHKÖNIG®

PROJECT INFO
A holistic brand design including a name and interior design concept was developed for the Bavarian Center for the Mental Health of Children and Adolescents. The name FILIORUM is derived from the Latin ‚for children‘ and is intended to evoke precisely this association through its phonetic relationship to the word ‚forum‘: A place and free space where children and young people can speak openly and find help for all mental health problems. In addition to an abstract ‚Red Cross‘, the word mark consists of individual, separate colored ‚building blocks‘ and is intended to visually indicate that every patient and every problem is different and that individual solutions must be found without prejudice.