MG MOTOR 1 year

CLIENT
SAIC Motor Deutschland GmbH

ROLE
Creative Director

SERVICE
Concept & Copy

AGENCY / PRODUCTION
Südlich-t

PROJECT INFO
To mark the first anniversary of the Chinese car manufacturer MG MOTOR on the German market, a concept was developed for an corporate video. The company‘s achievements and accomplishments in Germany were to be presented in a dynamic and attractive way and underpinned with facts and figures. The corporate video was produced using a combination of corporate imagery and animated typography and was presented to all employees within the company as recognition and motivation for the special occasion.