PHARMA SGP Restaxil (Pitch)

CLIENT
Pharma SGP, Germany

ROLE
Creative Director

SERVICE
TVC & Campaign Concept, Design

AGENCY / PRODUCTION
Südlich-t

PROJECT INFO
A new TVC concept was developed for the nerve pain medication RESTAXIL (MAVOSTEN) within a rebranding process.
Combined with the question 'Do you know the feeling?' and satirical depictions, the viewer is humorously picked up with his suffering. The concept was intended to loosen up the image of classic pharmaceutical advertising and stand for an optimistic approach to the subject of pain. Three different scenes show how the protagonist feels his pain and how he frees himself from it with the help of RESTAXIL.