RICHEMONT Diamonds

CLIENT  
Compagnie Financière Richemont SA

SERVICE
Visual concept, design

AGENCY / PRODUCTION
OPIUM

PROJECT INFO
For the Swiss luxury goods group Compagnie Financière Richemont SA (Cartier, Van Cleef & Arpels, Montblanc, IWC, etc.), a visual concept for an intro film on the company‘s website was designed. The concept of luxury was to be staged in its purest form. 
This task was implemented by depicting a rain of diamonds in an infinite space. To the picturesque sounds of the corporate music, the camera moves through the fairytale-like rain and plays with light reflections and optical distortions in the gemstones. Color and resolution have been used to achieve an attractive retro look reminiscent of the glamorous times of the 30s and 40s.