Tele 5 TM-TV Gmbh, Germany
AGENCY / PRODUCTION
The design for a new sales trailer was developed for the German TV station TELE 5. Based on the trailer concept 'Power of Passion', various design elements and clear color codes were developed. The passion, symbolized as a colored line, takes on different shapes and colors depending on the genre presented (e.g. pulse beat for thriller, lightning for action, streamers for comedy, etc.) and thus dynamically shows TELE 5's passion for great cinema. The flexibility of the visual concept allowed the design elements developed to be applied and continued in the station's new on air design.