HUGO BOSS AG, Germany
A visual concept was developed for the global sustainability communication of HUGO BOSS AG, which should be transferable to all media channels and function independently of individual campaigns and seasons. The existing sustainability logo (the 'O' as a closed cycle) was to be taken into account and integrated in an innovative way. As a key visual, the previous 'O' logo was further developed through a three-dimensional approach and thus massively strengthened in its expressiveness. Through its integration as a 'real' object in various environmental scenes, the sustainability logo becomes omnipresent and thus lends particular emphasis to the idea of sustainability.