SCHLEICH Dinosaurs

CLIENT  
Schleich GmbH, Germany

SERVICE
TVC concept, storyboard

AGENCY / PRODUCTION
Südlich-t

PROJECT INFO
For the TV commercial for the market launch of the new Dinosaurs product line of the German toy manufacturer SCHLEICH, the concept, storyline and storyboard were developed. In an entertaining and child-friendly story, in which a dinosaur escapes from the research facility and is recaptured after an exciting chase, the individual new play figures and models of the product line are presented and attractively staged. The TVC was produced for the relevant markets in various lengths and languages and ideally combined real play scenes with an elaborately designed 3D jungle world.